Joules was featured this week in Hilary Alexanders
Joules shoots on Easter Island: Joules townie and country fashion, dressing for the rural idyll
Joules has tapped into a townie dream to produce the ultimate "free range" country wardrobe.
'True to its country roots, Joules is based in Market Harborough, a prosperous market town in the East Midlands, on the Northants-Leicestershire border, which dates back to the 13th century and was formerly part of the Rockingham Forest, a favourite hunting ground for medieval kings. Tom Joule, 42, fits his own customer profile perfectly. He and his wife, their two children, a daughter, 9, and a son, seven, live in the town, with assorted dogs, cats, chickens, rabbits and horses.'
Thursday, September 2, 2010
Monday, August 2, 2010
Fashion Crowdfunding....
Here is an article for the Fashion Entrepreneur students (year 2 module) as well as for those of you interested in how new designers can get their collections into the spotlight.
BoF launched The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space in New York earlier in July 10. I have signed up to the e-mail alert, but as yet their is little activity:-)
It is very challenging for emerging fashion brands to get the financial and marketing support they need, so this crowdfunding approach — pooling together funds from fans via the internet to finance young designer businesses and one-off collections — seems to be a potential solution.
Peter (or anyone else).... have you any other examples of crowdfunding?
BoF launched The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space in New York earlier in July 10. I have signed up to the e-mail alert, but as yet their is little activity:-)
It is very challenging for emerging fashion brands to get the financial and marketing support they need, so this crowdfunding approach — pooling together funds from fans via the internet to finance young designer businesses and one-off collections — seems to be a potential solution.
Peter (or anyone else).... have you any other examples of crowdfunding?
NY:NY: DANNIJO....
NY:NY: DANNIJO....: "Here is a jewellery designer I will be looking out for while I am in New York. Fashionista have an interesting article on Jodie and Daniell..."
Check out the .....
Check out the 'Most Influential Street Bloggers' well at least according to 'Fashionista' as they say themselves ...'this isn't wholly scientific. however, we did consider a number of factors, including: blog traffic, overall appeal, notoriety, and maybe most important - big deals, placement, or campaigns that can be credited to the blog's influence.'
They also have a link to their 'personal style bloggers' list
.... which are you following?
They also have a link to their 'personal style bloggers' list
.... which are you following?
EyeScoop - Celebrity Photos, Fashion and Lifestyle News - WWD.com
Survey Finds Five 'Shopper Personalities'
byEyeScoop - Celebrity Photos, Fashion and Lifestyle News - WWD.com
are you a...
Shop-a-lot Sue
Miserable Mona
I'll Pass Patty
Bubble Barbie or Chic Chic Charlotte ?
I am not sure I can see myself as any of these ... what do you think?
Celebrity endorsement....
The challenge is to find a new angle to examine the topic from, to stop it just being a 'me to - nothing new' piece of work.
Business of Fashion highlighted an interesting article from The Independent newspaper.
'New model army: Why fashion has fallen out of love with its A-list clotheshorses'
GETTY IMAGES
Daisy Lowe, Liv Tyler, Emma Watson, and Gwyneth
Paltrow attend the Prorsum Spring/Summer 2010 Show
Friday, July 16, 2010
Fashion Film canpaign to watch out for
Imran Amed, Business of Fashion
'BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS'
Is well woth a read, and is certainly a campaigh I will be looking out for in September. The article highlights why a 'unigue value proposition. Offering beautifully designed, well crafted clothes at an honest price' is no longer enough. The article discusses how an emotional connection is needed to support a 'concerted communication strategy' and how the internet is being used to help Reiss conpete on the global stage.
I can't waite to see the full film elements and the web campaign in September
'BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS'
Is well woth a read, and is certainly a campaigh I will be looking out for in September. The article highlights why a 'unigue value proposition. Offering beautifully designed, well crafted clothes at an honest price' is no longer enough. The article discusses how an emotional connection is needed to support a 'concerted communication strategy' and how the internet is being used to help Reiss conpete on the global stage.
I can't waite to see the full film elements and the web campaign in September
Tuesday, July 13, 2010
Fashion and sustainability
Check out this article by Suleman Anaya a contributing editor at The Business of Fashion
'In Ethical Fashion, Desirability is Sustainability'
The article notes the growth of eco fashion within NY over the past ten years.
It provides links to
'estethica' - the British Fashion Council’s eco sustainable initiative
The ETHICAL FASHION FORUM (EFF) - a not for profit network focusing upon social and environmental sustainability in the fashion industry.
and
'Ecouterre' - a website devoted to the future of sustainable fashion design. There mission: 'To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters'.
All great resources to keep an eye on.
'In Ethical Fashion, Desirability is Sustainability'
The article notes the growth of eco fashion within NY over the past ten years.
It provides links to
'estethica' - the British Fashion Council’s eco sustainable initiative
The ETHICAL FASHION FORUM (EFF) - a not for profit network focusing upon social and environmental sustainability in the fashion industry.
and
'Ecouterre' - a website devoted to the future of sustainable fashion design. There mission: 'To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters'.
All great resources to keep an eye on.
NY:NY: Designers Pitch Brand New York
NY:NY: Designers Pitch Brand New York: "New York is a fantastic city to visit as a tourist, but as part of our study tours we get to see behind the scenes and meet some of the peop..."
Saturday, July 3, 2010
Not to be missed
Check out this new series just starting in Business of Fashion.
Business of Fashion is a great resource to help you gain knowledge about the fashion sector - essential part of what you need to get a job and pass your degree. For those of you starting level 5 in September here is a great starter article for your Fashion Entrepreneur module.
and... for those of you who have been or are going on the New York study tour in January, she's a NY based designer, and I love her jewellery.
The new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love a New York based jewellery designer.
Business of Fashion is a great resource to help you gain knowledge about the fashion sector - essential part of what you need to get a job and pass your degree. For those of you starting level 5 in September here is a great starter article for your Fashion Entrepreneur module.
and... for those of you who have been or are going on the New York study tour in January, she's a NY based designer, and I love her jewellery.
The new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love a New York based jewellery designer.
Fashion and Wimbledon
As I watch todays Serena Willaims Wimbeldon 2009 finals with her signature red knickers regularly flashing below the expected white dress, I am reminded she has her own fashion line. She wore a rather more risque burlesque-style dress, from her own fashion label Eleven at the French Open. Check out the full lowdown on Mailonline articleCheck out this guardian news paper photographic review of 'fashion at wimbeldon', both on and off court.
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