Here is an article for the Fashion Entrepreneur students (year 2 module) as well as for those of you interested in how new designers can get their collections into the spotlight.
BoF launched The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space in New York earlier in July 10. I have signed up to the e-mail alert, but as yet their is little activity:-)
It is very challenging for emerging fashion brands to get the financial and marketing support they need, so this crowdfunding approach — pooling together funds from fans via the internet to finance young designer businesses and one-off collections — seems to be a potential solution.
Peter (or anyone else).... have you any other examples of crowdfunding?
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