Fashion Film canpaign to watch out for

Imran Amed, Business of Fashion
'BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS'

Is well woth a read, and is certainly a campaigh I will be looking out for in September. The article highlights why a 'unigue value proposition. Offering beautifully designed, well crafted clothes at an honest price' is no longer enough. The article discusses how an emotional connection is needed to support a 'concerted communication strategy' and how the internet is being used to help Reiss conpete on the global stage.

I can't waite to see the full film elements and the web campaign in September

Fashion and sustainability

Check out this article by Suleman Anaya a contributing editor at The Business of Fashion

'In Ethical Fashion, Desirability is Sustainability'

The article notes the growth of eco fashion within NY over the past ten years.

It provides links to

'estethica' - the British Fashion Council’s eco sustainable initiative

The ETHICAL FASHION FORUM (EFF) - a not for profit network focusing upon social and environmental sustainability in the fashion industry.

and

'Ecouterre' - a website devoted to the future of sustainable fashion design. There mission: 'To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters'.

All great resources to keep an eye on.

NY:NY: Designers Pitch Brand New York

NY:NY: Designers Pitch Brand New York: "New York is a fantastic city to visit as a tourist, but as part of our study tours we get to see behind the scenes and meet some of the peop..."

Not to be missed

Check out this new series just starting in Business of Fashion.  

Business of Fashion is a great resource to help you gain knowledge about the fashion sector - essential part of what you need to get a job and pass your degree.  For those of you starting level 5 in September here is a great starter article for your Fashion Entrepreneur module.

and... for those of you who have been or are going on the New York study tour in January, she's a NY based designer, and I love her jewellery.

The new series on BoF, brings you business stories and lessons from real fashion entrepreneurs. First up, cult jewellery designer, Pamela Love a New York based jewellery designer.

Fashion and Wimbledon

As I watch todays Serena Willaims Wimbeldon 2009 finals with her signature red knickers regularly flashing below the expected white dress, I am reminded she has her own fashion line. She wore a rather more risque burlesque-style dress, from her own fashion label Eleven at the French Open. Check out the full lowdown on Mailonline article

Check out this guardian news paper photographic review of  'fashion at wimbeldon', both on and off court.