Imran Amed, Business of Fashion
'BoF Exclusive | Fashion Film Premiere: Elements by Jamie Morgan for REISS'
Is well woth a read, and is certainly a campaigh I will be looking out for in September. The article highlights why a 'unigue value proposition. Offering beautifully designed, well crafted clothes at an honest price' is no longer enough. The article discusses how an emotional connection is needed to support a 'concerted communication strategy' and how the internet is being used to help Reiss conpete on the global stage.
I can't waite to see the full film elements and the web campaign in September
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