Joules was featured this week in Hilary Alexanders
Joules shoots on Easter Island: Joules townie and country fashion, dressing for the rural idyll
Joules has tapped into a townie dream to produce the ultimate "free range" country wardrobe.
'True to its country roots, Joules is based in Market Harborough, a prosperous market town in the East Midlands, on the Northants-Leicestershire border, which dates back to the 13th century and was formerly part of the Rockingham Forest, a favourite hunting ground for medieval kings. Tom Joule, 42, fits his own customer profile perfectly. He and his wife, their two children, a daughter, 9, and a son, seven, live in the town, with assorted dogs, cats, chickens, rabbits and horses.'
