Monday, August 2, 2010

Fashion Crowdfunding....

Here is an article for the Fashion Entrepreneur students (year 2 module) as well as for those of you interested in how new designers can get their collections into the spotlight.

BoF launched The FashionStake Diaries, a new series chronicling the development of FashionStake — a new online crowdfunding start-up focused, as the name suggests, on the fashion space in New York earlier in July 10. I have signed up to the e-mail alert, but as yet their is little activity:-)

It is very challenging for emerging fashion brands to get the financial and marketing support they need, so this crowdfunding approach — pooling together funds from fans via the internet to finance young designer businesses and one-off collections — seems to be a potential solution.

Peter (or anyone else).... have you any other examples of crowdfunding?

NY:NY: DANNIJO....

NY:NY: DANNIJO....: "Here is a jewellery designer I will be looking out for while I am in New York. Fashionista have an interesting article on Jodie and Daniell..."

Check out the .....

Check out the 'Most Influential Street Bloggers' well at least according to 'Fashionista' as they say themselves ...'this isn't wholly scientific.  however, we did consider a number of factors, including: blog traffic, overall appeal, notoriety, and maybe most important - big deals, placement, or campaigns that can be credited to the blog's influence.'

They also have a link to their 'personal style bloggers' list

.... which are you following?

EyeScoop - Celebrity Photos, Fashion and Lifestyle News - WWD.com


Survey Finds Five 'Shopper Personalities'

by JEAN E. PALMIERI


EyeScoop - Celebrity Photos, Fashion and Lifestyle News - WWD.com

are you a...

Shop-a-lot Sue
Miserable Mona
I'll Pass Patty
Bubble Barbie or Chic Chic Charlotte ?

I am not sure I can see myself as any of these ... what do you think?  

Celebrity endorsement....

Celebrity endorsement is always a popular area some students want to focus their dissertation topics around.

The challenge is to find a new angle to examine the topic from, to stop it just being a 'me to - nothing new' piece of work.

Business of Fashion highlighted an interesting article from The Independent newspaper.

'New model army: Why fashion has fallen out of love with its A-list clotheshorses'


GETTY IMAGES

Daisy Lowe, Liv Tyler, Emma Watson, and Gwyneth  
Paltrow attend the Prorsum  Spring/Summer 2010 Show